Customer relationship management (CRM) is a key part of any businesses’ operations. It is all about keeping track of customer data, managing interactions and automating processes to make them more efficient. If you are looking to improve your company’s CRM, see below to find out how our bespoke booking software can help.
Each bespoke booking solution we develop contains an integrated customer relationship management system to give companies complete management over their customer data. Along with your very own integrated bookings database, it will provide the ultimate business solution.
Every time your customer makes a booking either through your website, over the phone or in person, it will be stored in your bookings database. This means that you will have a full record of your customers’ booking history at a glance, saving you from having to manually look through paper-based records.
One of the benefits of having a CRM system and integrated bookings database is that you will be able to rebook existing customers with just a few clicks of the mouse. Seeing as their data will be saved on file, there will be no need for them to spend time entering all of their details again. The quicker and more convenient it is for your customers to place a booking, the more likely they are to do so!
Email marketing is one of the most effective ways to reach your customers and provide them with information about their booking or your business in general. One of the great things about having your customers’ details stored in your bookings database is that it makes it very easy and simple to send out mass marketing emails.
Using your database, you will be able to send out marketing emails featuring new events and offers directly to customers’ inboxes and provide them with a link that will take them straight to the bookings page. You will also have the option to select individual customers to send offers to, say for example as a reward for loyalty.
A final benefit of using our bespoke booking systems is that you will be able to access detailed reports that will help you to improve your processes in the future. Real-time analytics and detailed reports can be created on all aspects of your business, including bookings, customers, facility utilisation and revenue.
Seeing as the information is pulled from your bookings database, you can have the peace of mind that any decisions you make will be based on accurate data.
For more information about our bespoke booking systems and how they can benefit your business’s customer relationship management, feel free to get in touch with a member of the System Bookings team.